Mobile Apps are ruling the roost, and there is an app for everything, no matter whether you want to buy groceries, book travel tickets, send chat messages, read newspapers, or watch movies. So, avoiding mobile apps in our daily lives is almost impossible. Apps are very vital for businesses to keep customers informed and connected. As a result, they constantly keep updating the app design and technology to increase the efficiency and effectiveness of the app.
To know how the app is performing, analytics are used to collect and analyze it and get insights. The data analysis is used to improve the apps and serve the customers better.
In this blog, we will closely examine the importance of mobile app analytics and how to use it to your advantage.
So, let’s dive straight in.
What is Mobile App Analytics?
Mobile App analytics is a term that refers to the collection and measurement of data from mobile app activity. This provides information about how the mobile app is performing in different parameters.
These parameters include speed, ease of use, user satisfaction, and payment gateway security. Analytics are software tools that can analyze the collected data and generate reports.
Once you get the analysis in graphs, charts, or reports, it can be used to make decisions that can increase the company’s lead generation, conversions, and sales.
This can be done by tracking every step they take on your mobile app. You must carefully see their actions, from when they installed it on their phone to buying a product/service or signing up for a newsletter.
This should work like a funnel.
You should be able to find out where the users spend the most time, where they get stuck, or where they drop out.
Once you know about these activities, you can make alterations to your app, making it more efficient.
Importance of Mobile App Analytics & Its Use
Knowing what mobile app analytics are and how important they are not only for the businesses who own them but also for the general public, it’s time to discuss their importance in detail.
#1 To Study the User’s Journey
App users are the most important asset of your app, without whom apps are of no use. This means that you should know everything about their journey on your app.
It is not possible to track the behavior of every user manually. So, you need to use software tools or analytics to track and record user behavior. Mobile App analytics can track and record the user’s footprints on the mobile app along with time stamps, location, and device being used.
All this data can be accessed by the business owner anytime and used to make important decisions related to products/services.
#2 To Increase ROI
In this world of cutthroat competition, businesses focus on ROI or Return On Investment in every aspect of business, and mobile apps are no different. They can rely on mobile app analytics to get insights that can be used to optimize the app for maximum profit.
A mobile app is a marketing tool that requires little investment compared to traditional marketing tools like print, television, or outdoor advertising.
Mobile app analytics can identify the connection between performance, network configurations, and in-app use. This can improve performance, simplify processes, and save time.
#3 Monetization & User Acquisition
It may be difficult to get users to install your app, but it is even more difficult to earn money out of it. You can improve your chances of making money by making use of mobile app analytics and certain metrics.
These metrics are Average Revenue Per User(ARPU), Life Time Value(LTV), and Cost Per Acquisition (CPA).
ARPU is the average revenue you can earn from each user in a specific period of time. In case you are getting users from different channels, ARPU will vary from channel to channel.
Mobile App Analytics can be used to track ARPU on each channel or source. Thus, you can find out which channel is giving you the best ROI.
LTV is the total revenue generated from a single user over the entire period of time they use their mobile app. This metric also tells you how long you have to retain a particular user to maximize the revenue you can earn from them.
CPA is the amount you have to spend to get a single user. In the case of mobile apps, CPA is the amount you have to spend on building and maintaining your mobile app divided by the number of users you have at any given point in time.
Mobile App analytics calculates and keeps track of these metrics.
#4 Tracking Events
Events are trackable actions that happen on your app, such as ad clicks, purchases, and game results.
Incorporating cutting-edge technology, such as meta smart glasses, into your app’s ecosystem can enrich the data gathered from these events, offering deeper insights into user behavior.
Mobile app analytics can be used to track and analyze these events and get insights into user behavior. You get to know what they are doing on your app and when they are doing it.
Mobile analytics tools have pre-defined events that are common among apps. However, you can remove events that do not apply to your app and add your events.
Once the tool is configured for your app events, it gathers tons of data, including user demographic data and the event’s location.
#5 Mobile App Optimization
The most important reason you should use Mobile App analytics tools is that they can help you optimize your mobile app in a big way. For any business, profit maximization is the ultimate goal, and a mobile app is an important part of that goal. However, there is no one-size-fits-all solution for mobile apps, and that is where analytics can be handy.
You can start with the best possible UX/UI for your target audience and make improvements later with the help of analytics.
Wrapping Up
Mobile apps have intruded on all spheres of life, and imagining a life without them would be terrifying, given their utility. Businesses also know that mobile apps can make or break their business. As a result, mobile apps are becoming faster, safer, and more user-friendly.
The reason behind the continuous improvement in the mobile app development arena is the analytics tools that are used to monitor their usage. Gone are those days when you had to rely on Excel sheets to interpret data after using a lot of time.
Mobile app analytics are very easy to use, and if you are not using them, you are at a disadvantage compared to your competitors.
For your UX/UI design requirements, get in touch with dXarslan.
